Should You Invest in Exchange Traded Funds?

An amusing and whimsical look at behavioral finance best practices for investors.

You face a risk for which the market does not compensate you, that can not be easily reduced through diversification.

Principles that can help create a portfolio designed to pursue investment goals.

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NOT A BANK DEPOSIT	NOT GUARANTEED BY THE BANK	MAY LOSE VALUE
NOT FDIC-INSURED	NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY